If you don't know what type of bike you want, let us help.

Click on the "bike selector" and answer some simple questions, we will then deliver a selection of bikes that will fit your size, ride style and budget.

Bike Selector

Welcome to dealer direct, the only online store that gives you fantastic online prices and outstanding local dealer service wherever you live in the UK.

This site is run by the official distributor in partnership with your local bike shop.

Whether you are looking for a new commuter bike, the latest trail taming, mountain bike technology or an Italian thoroughbred road bike, you have come to the right place.